Small businesses that have done things the same way for 20 or even 30 years are now being thrust into the information age. They must embrace it or be run over and left aside as technology relentlessly marches on.
Every business must look to how they interact and engage customers and those customers have one thing in common they are carrying around and relying on their mobile phones as a conduit to the rest of the world. Those activities that they conduct with their mobile phones include looking for, researching, reviewing and recommending or not businesses and services to their friends.
Businesses must recognize this and have a functioning mobile website and ensure that they have all social media channels like Twitter, Facebook, Google Plus, Pinterest and Foursquare set up and be active participants. A company that has a good grip on this is Finger Marketing ( http://www.fingermarketing.com ) and are helping many small and medium size businesses adjust and prosper.
The other key aspect is managing their data and information infrastructure. This includes network adminstration, security, databases, collaboration, and the cloud. The aforementioned cloud is the future and will enable the even small businesses to cost effectively outsource their IT requirement. To learn more about these devlopments and elements go to http://www.manageditservicesvancouver.ca Every business needs to carefully consider how they will handle their IT Infrastructure and that they need one.
This is the time of great opportunity find more customers and engage them more fully than before and have the information at your fingertips to run the business more efficiently than ever before. Many of the strategies and technologies that big companies have are now available to small businesses to grow their business.